When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

Richard M. Reis’s electronic mailing list is called “Tomorrow’s Professor,” but it’s helping many would-be professors today. About 15,000 graduate students and faculty members subscribe to the free ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Direct mail can help make or break a business. Using mail, businesses announce new products, services, sales and location changes. Businesses can also send product samples to homes through direct mail ...

To them, Clinton’s vaunted list—estimated to include as many as 2.5 million email addresses— is a virtual license to print money for Democratic pols and causes. Indeed, as fundraising continues its ...

I recently read David Kanter’s column “Are E-mail Lists Overpriced” and felt that I had to respond. It’s true that NetCreations (a company acquired by Return Path in 2004) set the standard on pricing ...

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...

For close to half a decade, entertainment executives and copyright-averse college students have debated the future of technology side by side on the "Pho" e-mail list. Now that forum is under siege.

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...