Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

It’s an old marketing adage that it’s easier to sell more to someone who has already bought from you than it is to chase new customers for your products. A simple way to keep in contact with your ...

Hewlett-Packard Co. was the high bidder in the sale of the now defunct Interex user group's customer database and mailing list. The company will pay $66,500 for the list and was one of three bidders ...