This video shares a highly requested makeup tutorial inspired by Huda’s signature soft glam look. The focus is on smooth skin ...

A soft glam makeup tutorial using my favorite go-to beauty brands. #SoftGlam #MakeupTutorial #BeautyFavorites ...

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If you have an Instagram or TikTok account, it's a safe bet that you've scrolled past videos of celebs getting “glam” ahead of special events. The makeup look that probably comes to mind is one that's ...

For the past few years, beauty has lived in its no-makeup makeup era; skin tints have been used instead of foundation, clear gloss instead of lipstick, barely there bronzer, and neutral everything.

Kourtney Kardashian is the most natural looking of her sisters when it comes to having what her Poosh site calls wearing “no-make-up-makeup” vibe. She always looks gorgeous and polished, but it ...

Over the past month, Google Trends shows an increase in demand for ways to achieve the look, while on Pinterest there have been 22x more searches for 'soft makeup looks' recently. TikTok is driving ...