Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The U.S. stock market has performed admirably so far in 2025. Stocks, as measured by the S&P 500, have appreciated more than 10% as of Sept. 4. The Dow Jones Industrial Average and the Nasdaq have ...

Discover the Center for Research in Security Prices (CRSP) at the Booth School of Business, including its historical data on ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

Forbes contributors publish independent expert analyses and insights. Britney Porter offers strategies and insights for achieving success. There’s no getting around it; business success requires data.

Multifamily market data is essential to investors and analysts in understanding market trends driven by shifting demographics, economic trends and supply. Data is the cornerstone of any operational ...

One of the most significant advantages of ChatGPT 4 is its ability to analyze full PDFs. Researchers can now upload entire documents, and the model will carefully extract key results, figures, and ...

Imagine a world where the most tedious, time-consuming tasks on your to-do list could be handled seamlessly, leaving you free to focus on what truly matters. Whether it’s conducting deep research, ...