Editor’s note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results ...
No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...
Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...
Ixxus announced the release of its Social Content Platform for users of the popular open source Alfresco (news, site) Enterprise Enterprise Content Management (ECM) system. The module allows users to ...
The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...
Content may be king, but chaotic content can do more harm than good. As search engines become more sophisticated and consumers continue to grow smarter, brands can no longer create content listlessly.
Combined Solution Will Enable Marketers to Optimize Productivity and Improve Management of Promotions, Brands, and Product Introductions Interwoven, Inc., the world's next-generation enterprise ...
For decades, the content management industry has followed a familiar and highly manual process—drafting, editing, publishing and archiving. But the advancements in generative AI (GenAI) are disrupting ...
Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results