Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

More and more, QR codes are popping up in everything from newspaper and magazine advertising to broadcast ads, and yes even digital marketing. The reason is simple – QR codes give consumers an easy ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...

The business sector can unleash new prospects and improve revenues as the year 2020 is distinguished by most tech experts’ resuscitation of QR code usage. However, as more businesses utilize QR codes, ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

Audi of America announced a partnership with PHD Media and Kerv Interactive, an artificial intelligence (AI) video advertising platform, to become the first advertiser to test Kerv’s new Dynamic ...

QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even ...