How to Make Perfect Matcha: Expert Tips From a Japanese Tea Master ...

Used traditionally in Japanese tea ceremonies, the tea plant is shade-grown and the leaves are harvested into a fine, jade-colored powder that gives a balanced taste of bitter, umami and mellow grassy ...

TOKYO (AP) — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

It’s called the menu adoption cycle, and it’s no accident. See how it works, who powers it, and what kinds of ingredients can and cannot make the cut.

When you walk into your favorite café for breakfast or to grab a morning coffee, you'll likely spot a matcha option on the menu, too. Matcha has origins in China and became extremely popular in Japan.

Intrigued by one of the latest internet trends in Tokyo, my friends and I set out for a small shop that serves green tea, or matcha, ice cream coated with matcha powder. Ice cream shops like Nagamine ...

Tariffs could be coming for your caffeine fix—in more ways than one. If you drink coffee every day, congrats—you’re one of the some 224 million Americans who indulge in a morning cup of joe. I used to ...

Worldwide sales of green teas (such as matcha ), however, have been steadily climbing in recent years, buoyed in part by ...