The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

This past November, city of Berkeley voters overwhelmingly rejected Measure GG, a proposed tax on natural gas use in large buildings, by greater than a 2:1 margin. This measure would have nearly ...

Meaningfully measuring performance is one of the hardest tasks for team managers in Agile environments. It is not only difficult, but most of the time, adopting ephemeral metrics can become ...