Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Right before Advertising Week, Facebook admitted ...

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and beyond. Beyond NPS metrics. Customer experience metrics are evolving.

What’s measured gets managed, so what happens when your measures are misguided or inaccurate? Adoption of analytics dashboards is at an all-time high, as data-driven processes help to quantify ...

Developing a strategy can be overwhelming—especially when it's a measurement strategy. Katie Robbert will walk you through the 5P framework that will give you the tools to be successful every time.

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...