“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

Artificial intelligence has dominated industry headlines, and with good reason: It can help businesses improve a variety of essential business functions, from project tracking to logistics to customer ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...

Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...