There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

While browsing in Stapes, a reader spotted an invention that’s going to solve a lot of problems for us ladies: Bic for Her. Our tipster writes, “Oh thank the heavens above! My feeble, female hands ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

The 80-year-old French pen company now manufactures and sells to consumers around the world.