Merging two of the festival's three parades is a major shift as the 118-year-old festival grapples with years of financial losses.

The 119-year-old Portland Rose Festival will look a little different this year, again. Here are five ways the 2026 iteration of Portland’s most famous festival will look very different than festivals ...

After shutting down during the pandemic, the Portland Rose Festival has struggled financially. Now, it’s combining two parades into one. Eric Hunter, CareOregon CEO, speaks as Jeremy Emerson, Portland ...

The Portland Rose Festival is going to look a lot different this spring. Two of the festival’s signature events—the Grand Floral Parade and the Starlight Parade—will combine into one mega event on ...

Add Yahoo as a preferred source to see more of our stories on Google. PORTLAND, Ore. (KOIN) — The Portland Rose Festival rolled out major updates for 2026 on Wednesday. For years, the Rose Festival ...

PORTLAND Ore. (KPTV) - The 2026 Portland Rose Festival season has officially begun, along with some announced changes for this year. The Grand Floral Parade and The Starlight Parade are being combined ...

The parade's theme was "The Magic in Teamwork." Members of the "Golden Bears" band from Osaka, Japan, wave to the crowd along the parade route. Ronaldo Bolaños / Los Angeles Times via Getty Images ...

Big changes for the Portland Rose Festival. The Grand Floral Parade will be merged with the CareOregon Starlight Parade on ...

Add Yahoo as a preferred source to see more of our stories on Google. Portland's iconic Rose Festival will look different when the 2026 season officially gets underway. Perhaps the biggest change: the ...