Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

Have you ever worked in an environment that made you crazy? Unhappy? Unappreciated? Undervalued? Confused? How productive were you in that environment? It’s likely you didn’t produce your best work.

In today’s lightning-fast digital landscape, where attention spans rival that of squirrels and competition is more intense than a reality show finale, successful marketing isn’t just about the ...

Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...

Marketing communication is a critical component of any marketing activities. Effective marketing communication will ensure that the right messages are conveyed to the right audiences through the right ...

As a small business owner, you're probably going to spend the better part of every day communicating – communicating with your employees, customers, potential customers, vendors, as well as ...