The packaging of products is one of the most important aspects for every company. Well-thought-out and planned packaging techniques can inhibit or enhance sales. It is financially burdensome to a ...

Opinions expressed by Entrepreneur contributors are their own. In 2010, when Veronica Rains and her partner, Jeffrey Bailey, started Wholesome Chow in Los Osos, Calif., their approach was hands-on, to ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

These days, any designer worth his or her salt is grappling with ideas of waste and sustainability, trying to come up with ways to do more with less. This is especially pressing in the realm of ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

As Amazon faces continued calls to step up overall sustainability efforts and reduce plastic packaging, one of the company’s key packaging programs envisions fewer Amazon boxes on your doorstep. To be ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...