The advertising world can be a complex place, mix in a few buzzwords such as ‘programmatic’ and it just got a little more complicated. At Yahoo, we want to bring clarity to advertisers by untangling ...

Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn’t necessarily mean programmatic video advertising is ...

The Interactive Advertising Bureau (IAB) has a lot on its plate these days. The industry is, after all, wrestling with standards, data privacy, and measurement issues, along with transparency, ad ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Call it SPO, DPO, or vendor consolidation: what many publishers, agencies, and DSPs have been doing this year is their own version of Marie Kondo. Putting their partners side by side and judging by ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet. ©Wavebreak Media Ltd ...

AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Curated.Media, an intelligent ...