Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn’t necessarily mean programmatic video advertising is ...

The advertising world can be a complex place, mix in a few buzzwords such as ‘programmatic’ and it just got a little more complicated. At Yahoo, we want to bring clarity to advertisers by untangling ...

The Interactive Advertising Bureau (IAB) has a lot on its plate these days. The industry is, after all, wrestling with standards, data privacy, and measurement issues, along with transparency, ad ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

“The independent market is in an era of turbo charged growth,” said Katy Loria, CRO, FreeWheel. “This growth is fueled by the increasing adoption of programmatic advertising by marketers, coupled with ...

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Curated.Media, an intelligent ...

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet. ©Wavebreak Media Ltd ...

Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s ...