Just 7.2 percent of mall retailers are using QR codes as part of their mobile strategy this holiday season, according to a new report from Nellymoser. Nellymoser visited more than 700 retail locations ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often ...

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

As mobile commerce matures, consumers are getting more accustomed to the process of populating a shopping cart from a smartphone's screen. It's a process that could translate well to brick-and-mortar ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Aug 18, 2020, 09:10pm EDT Aug 20, 2020, 05:04pm EDT This article ...

Finally living up to years of hype, QR codes are becoming central to mobile marketing strategies. That’s according to fresh estimates from Juniper Research, which predicts that the number of QR ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

When talking about global benchmarks, people use the expression "global standard." A standard means a benchmark. A benchmark is a promise that spans the economy, industry, and technology. While ...

New digital waitlist software helps restaurants, cafes, and salons reduce customer wait times by 85% with instant QR ...