YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...
Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...
Unveiling new features at the recent 2023 Upfronts, YouTube announced the introduction of 30-second unskippable ads and pause ads to its YouTube Select package on CTV. No doubt, the move was intended ...
In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and ...
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