Google Maps is great at helping you find your way around town, soon it will help you navigate places indoors. It's one thing to get turn-by-turn directions to the airport, but Google is planning ...

With the launch of iOS 17.2, Apple has outlined the Maps-related data that it is collecting in order to improve the augmented reality location function. In a new support document, Apple says that it ...

Apple is exploring ways to build augmented reality into Apple Maps. Rather than top-down views of roads and intersections, the company is considering overlaying route information onto live views of ...

While waiting for the traffic lights to change, your correspondent notices a pair of red warning squares appear on the windscreen. They follow a couple of pedestrians as they cross the road directly ...

Augmented Reality (AR) has the unique ability to help us connect to and see nature from a new perspective. A leader in creating innovative mapping and spatial analytics software, ESRI is exploring ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. In a move to deepen digital tourism and cultural engagement, ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...