Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

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While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Roblox Corp (NYSE:RBLX) shares are trading higher Wednesday following reports the company has ramped up efforts to attract advertisers to its platform and made other moves to boost advertising sales.

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...