UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...
Music Week

UMG and Roblox sign new commercial deal to increase revenue and engagement for artists and labels

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Drake, Kendrick Lamar, Heading To Roblox

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Music Business Worldwide

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.
Seeking Alpha

Roblox: You Should Have Bought At The Bottom--But It's Still Not Too Late

Roblox's user growth is accelerating, driven by viral new experiences and strong engagement, with concurrent users up 25-30% YoY in early Q2 2025. Emerging markets like the Philippines and Indonesia ...