How is search on the open web evolving for advertisers in 2025 and beyond? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better ...

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like ...

Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to ...