In an increasingly complicated grocery landscape where CPG marketers face new challenges in balancing and optimizing their marketing mix, shelf-edge media has proved to be a powerful vehicle to close ...

First in-store media provider to leverage 84.51° Collaborative Cloud will use the retail industry's most robust transaction data to measure sales impact of shelfAdz ® media campaigns CINCINNATI, OH / ...

Long gone are the days when supermarkets were the most risk-averse, tech-unfriendly retailers on the block. In fact, the nation’s largest supermarket chain, Kroger, displays a commitment to data, ...

Sainsbury's has joined the band of major supermarkets experimenting with electronic shelf-edge labels (ESLs) in a bid to update its store operations and boost efficiency. The high-street giant began ...