Summer is about simple joys such as long walks, ice cream cones and time together with friends. These two new picture books by Illinois author (and University of Illinois alum) Meg Fleming show the ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

If you’re a marketer, you’ve mostly likely heard the spiel about the importance of telling your brand’s story. But telling the story of your brand’s roots, while still useful, may not be the best way ...

This rhetorical concept posits that three is the lowest number where humans begin to recognize patterns. As such, it serves as the backbone for effectively conveying ideas and stories, whether it’s as ...

Anthem is out, it’s beset with problems, and there’s a stack of articles about what the game needs to make it better. More than a few of those articles focus on storytelling. Bioware used to be ...