The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

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South Korean beauty influencer Daddoa, known for her calming makeup tutorials, has passed away at 29. Her agency confirmed ...

Jo Min-Su was working toward a computer science doctorate at one of South Korea’s best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at ...

Her death was confirmed on Christmas Day by her agency, Leferi Beauty Entertainment, which did not reveal a cause of death.

If the Olympics for skincare were to ever take place, South Korea (officially the Republic of Korea) would undoubtedly clinch the most gold medals. Revered for its transformative serums, innovative ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

South Korean beauty YouTuber Daddoa dies at 29. Know the reported cause of death, her career highlights, and why fans across the world are shocked.

The global success of “Parasite,” “Minari” and “Squid Game” has opened doors for South Korean performers in Hollywood — and ...