Everything you thought you knew about perms: lock that away in a 1982 time capsule and give the key to your nearest keeper. The latest version to sweep salons is infinitely cooler, and requires a lot ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...