Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

Meta’s Threads started 2026 ahead of Elon Musk’s X in worldwide mobile usage, according to market intelligence firm ...

Meta’s Threads has surpassed X in total active users as of January 2026, marking a major shift in the competitive landscape ...

Threads could turn out to be marketers’ new best friend, particularly once Meta introduces advertising formats on the platform, which is reportedly planned once Threads reaches 1 billion users. On the ...

Instagram says it’s not testing ads in Threads and has no immediate plans to monetize after multiple developers and reverse engineers uncovered references to ad products in the app’s code, including ...

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including ...