Roger Federer has been the face of Switzerland Tourism since 2021, with the tennis legend's campaigns helping drive record ...

Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Roger Federer was seen along with Hollywood actress Halle Berry in an ad video for Switzerland Tourism aimed to further boost ...

With the Alps as its biggest draw, Switzerland has traditionally been a biannual destination, drawing visitors to its summer mountain scenery and winter slopes. Summer visitors come to savor iconic ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Tennis legend Roger Federer has come under fire for his role in Switzerland Tourism's recent boom amid growing concerns ...

A stellar December with double-digit growth in hotel overnights from the UK helped make 2023 the most successful year for travel from the UK to Switzerland in over a decade. Compared to 2019 – before ...

Even a city-hopping holiday in Switzerland can require swimming trunks and hiking shoes. Here are Monocle’s top picks for where to go and what to do this summer, featuring crisp waters, staggering ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. Dianna and John Mellers had no idea what Swisstainable meant until they ...