Among quick-service brands, the hamburger segment — with its prolific ad campaigns and low prices — maintains the highest average value perception, but the pizza segment has cut into that lead ...

Earlier this year, data pointed to the fast casual segment’s insulation from a swiftly softening consumer environment. That environment has lingered well into the third quarter, and it seems as though ...

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. In marketing ...