Walmart's new "Who Knew?" campaign, starring Walton Goggins, aims to revamp its image as a digitally advanced retailer. The humorous ad highlights vast online inventory and express delivery. Its ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

It’s been one year since Walmart acquired Vizio and its SmartCast Operating System for $2.3 billion. The deal integrated ...

Walmart heiress Christy Walton promoted a planned nationwide protest against President Trump by placing a full-page advertisement that ran in the New York Times on Sunday. The ad, which the ...

In some of their first comments since Walmart acquired smart-TV maker Vizio for $2.3 billion, executives at both companies discussed the path to the deal, the integration process and a joint ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

Billionaire Walmart heiress Christy Walton faced backlash from the White House and avoidance by Walmart itself after she bought an ad appearing to call Americans across the country to protest against ...

Walmart is pushing brands to increase their retail media spending by 25% year-over-year as part of joint business plans, despite many brands reporting stagnant sales growth from these investments.

Walmart on Monday debuted its 2025 holiday marketing campaign, which lifts a page from the world of Dr. Seuss, per a press release. The effort extends a “Walmart. Who Knew?” messaging strategy ...

Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...