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Zales is trading tradition for trend. The retailer’s new "Own It" campaign targets Gen Z’s appetite for self-expression, hoping to spark loyalty at a time when jewelry sales -- and consumer confidence ...

With Valentine's Day quickly approaching, we can expect to see many engagements and proposals popping up on our timelines. If you're planning to make the commitment soon, you're most likely seeking ...

Ever since Prince Harry and Meghan Markle became engaged, it seems like everyone wants to be a princess. Well, now you can — sort of. As PopSugar found, Zales' Enchanted Disney Ring Collection has a ...

The owner of Zales and Kay Jewelers will no longer buy diamonds and other precious gems originating in Russia – a surprise reversal that comes as companies around the world cut ties in response to the ...

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Just days before Valentine's Day, police said a man swapped fake diamonds for real ones at Zales The Diamond Store in Beavercreek. The pair of 1.5 carat diamond earrings, valued at $2,400, was stolen ...

ST. JOHNS COUNTY, Fla. — The St. Johns County Sheriff's Office is looking for two men who stole two diamond rings from Zales. The theft happened May 31 at the Zales at the Outlet Mall in St. Augustine ...