It’s no secret that advertising plummeted during shutdown as some companies significantly reduced marketing budgets due to the pandemic — and fashion and beauty brands were no exception. After all, ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Fashion marketers are getting more diverse when it comes to who appears in the ads they run in glossy magazines — with a 6.5 percent increase in nonwhite models in the recent March issues. But the ...

The future of online fashion sales belongs to independent fashion designers. Learn how DTC fashion brands are disrupting big ...

Rihanna’s belly, Florence Pugh’s shorts and Cate Blanchett’s archival velvet brought new relevance to awards show dressing. Rihanna, pregnancy-style icon, in her first look of the ...

It isn't enough just to sell clothes by putting your best designs on beautiful bodies. If that's all you did, your designs would get lost in the crowd. You have to find a presentation that pops. You ...

To become a Vogue Business Member and receive the Sustainability Edit newsletter, click here. A new campaign is targeting overconsumption by reminding us about nature — our responsibility to it, our ...

Creatives are making do with remote work, while gaining more control over their personal brand. This combination of photos provided by Cedrick Jones shows recording artist Alexis Fitzgerald posing ...

AI will dominate the cultural and fashion conversation once more, impacting how brands sell their products and protect their ...