Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s ...

Giving a dignified nod to the popular “quiet luxury” trend, H&M Men’s new autumn fashion offers the same sartorial sleekness with premium fashion pieces at a more affordable pricing. However, with ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will ...

Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...

The H&M ESSENTIALS concept was founded on the idea of longevity in fashion and manifests as a collection of timeless, expertly cut designs made from high-quality materials. Pieces you’ll return to ...