BGMI launched its latest character, Anamika, by turning her into a real-life ghost story with help from gen z agency, The Big ...

Nelle Tue Mani has been adapted in multiple countries, with its Indian version being developed for Sony SAB’s Hindi GEC ...

In e-commerce, being invisible is costlier than being bad. Why the discovery gap exists—and how AI-led marketing can help ...

Gupta has been with Infosys since 2012, serving as associate vice president and global head–Academic Relations. She has ...

The installation encourages users to discover nearby New Year’s Eve events such as parties, live gigs, brunches and other ...

As a leading gifting brand, FNP sees a significant rise in orders for plum cakes during Christmas and New Year, making them ...

Saurabh Saksena, former president of VML India, has launched SAULV, an integrated communications agency where “imagination ...

Most recently, he served as managing partner, following earlier roles including executive director, executive vice president, ...

Dhruv Shah is a dynamic business leader who brings over a decade of business and marketing expertise to his role as the DGM ...

Some media reports are suggesting that OpenAI is working towards an IPO in late 2026 or early 2027, a move that could value ...

Phoenix Malls’ strategy of consistent, themed IPs and collaborative marketing fuels sustained footfall growth, making malls a ...

The activation highlights how brands are experimenting with advanced CTV formats to integrate seasonal storytelling into high ...