Brand logos have become synonymous with status, class, and even culture. Nike's iconic slogan and its swoosh logo became a ...

The new logo is inspired by Bikaji’s origins in Rajasthan, with a shield-based design, turban silhouettes and flowing desert ...

The new brand logo is crafted around a distinctive royal shield, symbolizing trust, legacy and pride, the company said ...

Get ready for a visual trip down memory lane! Join us as we explore how some of the most iconic companies and services have drastically reimagined their look over the last decade. From fast food to ...

Nostalgia is a powerful motivator, and there's no better proof than this list of restaurants that tried something new and ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

What do you think of when you envision a Kentucky Wildcat? Not this logo, political reporter Austin Horn argues.

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. Choosing music ...

From rivers, suns and buildings to more abstract ideas, Fargo-Moorhead area cities each have their own symbols and sayings to help define their towns.