Broadcasters need to be indispensable at the moment audiences realize they need local information again. The post Local Television’s Next Test: Surviving The Unbundling Of Attention appeared first on ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

LONDON, Dec. 05, 2025 (GLOBE NEWSWIRE) -- Pixalate today released the November 2025 Top 100 Most Popular Connected TV (CTV) Bundle ID Rankings for Open Programmatic CTV Advertising. The rankings cover ...

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(MENAFN- GlobeNewsWire - Nasdaq) Pixalate's research shows that the Bundle ID for 'Paramount+' (530168168) was No. 1 on Apple TV in November 2025, while 'Hulu' ranked first on Roku plus) and LG Smart ...

TORONTO, Dec. 1, 2025 /CNW/ - Order up! Ahead of the upcoming Season 8 finale of CTV Original series MASTERCHEF CANADA, it was announced today the return of the hit competition series for Season 9.

Instagram is expanding its short-form video experience beyond phones and tablets with the launch of Instagram for TV, a new ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...