Canadian climate scientists are calling the research centre ‘irreplicable,’ citing the need for weather research to continue.
If not provided with a balance of expert opinions, Canadians will be more easily led to believe that the sky is falling You can save this article by registering for free here. Or sign-in if you have ...
Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...
Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...
Canadian journalist and longtime CTV News anchor Beverly Thomson has died. Thomson, who is best known for her high-profile interviews with politicians and celebrities, died on Sunday morning ...
New Delhi: Artificial Intelligence is reshaping the entertainment and media landscape, and connected TV (CTV) is emerging as one of its biggest beneficiaries. According to PwC’s Annual Global ...
AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...
New Delhi: Once a niche, India’s Connected TV (CTV) advertising market has surged from Rs 450 crore in 2022 to Rs 1,500 crore in 2024, according to the recent Deloitte-MPA report. Although it ...
The flavour of the season is continuing its run in the Indian advertiser’s media plan, and it doesn’t live in a cookie jar or an opaque algorithmic black box. Connected TV, or CTV, continues looking ...
CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...
With consumers increasingly shifting from traditional linear TV to streaming platforms, connected TV (CTV) is emerging as a dominant force in digital entertainment. This shift is driven by affordable ...