The “Performance Plateau” has become the new normal for digital advertisers. Industry data confirms a dramatic shift in the shelf-life of social creative: while a hero asset once lasted weeks, feed ...

Tension: We consume more content about happiness than any generation in history and report feeling less of it than ever ...

Digital Marketing Strategists: Storytellers who combine algorithms and audiences, they use AI to interpret analytics and ...

The brain you have at midnight is not the same brain you have at noon. Research that mapped exactly which neurons fire up during different times of the day found that, despite having the same cells ...

The world of scientific research is evolving at a remarkable pace. Across every field, from biotechnology and chemistry to ...

Instagram is doubling down on user empowerment with two major fronts: creator-centric upgrades to its Edits video app and a ...

The manosphere is big business today. Once a niche network lurking on the margins of the internet, this diverse community of male supremacist cultures has grown into a transnational profit-making ...

In the past decade, AI's success has led to uncurbed enthusiasm and bold claims—even though users frequently experience ...

With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

“Creativity scores for 1710 paintings from Artchive dataset. Each point represents a painting. The horizontal axis is the year the painting was created and the vertical axis is the creativity score.” ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?” You can ...