Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google's Danny Sullivan addressed questions from SEOs about how to talk with clients amid changes related to AI and search.

The new year will bring new controls over what you see online – such as blurring pornographic or violent search results if ...

Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in ...

Discover the '67' Google Easter Egg. Learn what it means, a hidden interactive animation that makes your search screen dance, ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google changed the Pixel’s home screen search UI, but there’s a simple way to bring the old search experience back. Here's how to do it.

An antitrust case could be filed against Google in the coming days, and could be focused on Google's search empire. Here's what that could mean.

For nearly two decades, the browser market appeared settled. Google Chrome has become the dominant gateway to the internet, ...

SerpApi and similar firms do fulfill a need, but they sit in a legal gray area. Google does not provide an API for its search results, which are based on the world’s largest and most comprehensive web ...