Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...

Most every product you buy comes in some kind of packaging. And even though paper is recyclable, it’s not all created equal: Some packaging is much easier to recycle than others. The American Forest & ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

For Paralympic swimmer Anastasia Pagonis, makeup has always been a passion. But when she lost her usable vision at age 14, Pagonis had to find new ways to apply and shop for her favorite products.