Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Families across the UK are beginning to cosy up together, switching on beloved Christmas classics to spark that festive ...

How a pitch about warring London chicken shops led Steve Dinneen on a journey from Chicago to Kenya in search of a rogue AI ...

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You unlock characters in Mario Kart World via many different methods. Here’s how to unlock all characters in Mario Kart World.

At home and at the cinema, this Christmas is a feast of comedy, drama, competitive ping-pong and Tom Hiddleston. Ellie Harrison and Adam White have picked the highlights ...

That agile move is a prime example of trendjacking marketing: jumping on a viral trend to amplify your brand’s visibility ...

These elegant Christmas party themes for adults will make your guests feel special and they will make party planning eas ...

Tales of the Teenage Mutant Ninja Turtles season 2 fixes most of the issues with season 1 to tell some great TMNT stories ...

Want a book that reads like "Twilight"? Here are 8 series, both YA and adult, with a similar vibe to Stephenie Meyer's vampire romance.

Don't Look Up, Downsizing, and Collateral Beauty are all among the absolute worst movies that tried and failed to be about ...

Discover how Ubisoft reinvented Sabacc for Outlaws, turning a classic galactic card game into a modern, story-driven ...