The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining ...
Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): Zuckerberg paints an interesting future. But it’s not quite reality. Meta Ads’ AI ...
Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...