Sjolie reports that the demand for clean skincare is reshaping the beauty industry, driving growth and changing consumer ...

Master the no-makeup makeup look with light bases, gentle blending, and skin like glow for a natural, confident daily finish.

These tried-and-true "old-school" trends are coming back around. From makeup to skincare, these 5 grandma-approved beauty ...

Medik8 is a science-led skincare brand trusted by beauty lovers and dermatologists alike – and many users may not even ...

Big Bang Theory' alum Kaley Cuoco revealed to Good Housekeeping her favorite beauty products, and she loves her Benetint Lip ...

The disappearance of highlighters, statement lipsticks, and perhaps most surprisingly, lashes are making their rounds. But ...

LAST year was a bumper year for beauty launches. I lost count of my favourites some time in the spring, innovations that made ...

In today's video, I showcase a quick and easy natural hair and makeup transformation completed in just 45 minutes. I focus on favorite natural hair products, including Sri Perfect Curl, Aveda Damage ...

The cosmetics industry has had its fair share of critics over the decades, meaning that adaptability is built into its DNA.

Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining ...

To help build or refine your curl routine, we asked haircare experts for their favorite products across every category—from ...

Products that belong adapt to user needs, regulatory changes and environmental constraints, rather than fighting them.