Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So it's no surprise that when a new design drops, fans can be a little opinionated (to ...

The logo comes from her nickname, "Paige Buckets," but fans don't seem to be loving the logo. Bueckers does get buckets, and ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

Nike’s chief design officer John Hoke remembers roughly 30 years back, when all the company’s designers could gather in one space at its Beaverton campus. Thirty years ago, that was 100 designers ...

On Monday, Nike's partnership with Major League Baseball (MLB) was brought to life with new official team uniforms for the 2020 season, but the internet cannot decide how they feel about them. Nike's ...

A federal judge sided with Nike on Wednesday in its ongoing legal battle with Kawhi Leonard over the “Klaw” logo, blocking the NBA star’s claim to copyright. Leonard sued Nike last June, claiming the ...

In a confidential location known only to a select few, an unassuming building hides a sneaker lover’s paradise. This top-secret facility houses the Department of Nike Archives (or DNA), where more ...

Kawhi Leonard is closely identified with the Klaw logo. When you see the logo, you think of him. But as the Los Angeles Clippers star learned on Wednesday, the logo being about Leonard doesn’t make ...