Cloud skin offers a softer dewy look that's redefining Korean beauty trends. Explore how this new aesthetic is shaping ...

“We expect that 2026 will see a major surge in modernised hanbang (traditional Korean herbal medicine) formulas. We’ll be ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

As the holiday festivities draw near, an innovative lip application method is taking center stage. Known as ombré lips, this ...

Also known as 3D blob nails, dewdrop nails are inspired by the droplets of fresh morning dew that collect outside. The nails ...

The best-selling author of Julia Song Is Undateable shares her K-Beauty and writing routines ...

Since making its U.S. market debut in late 2024, Le’ Nubele, a slow-aging and derma skincare brand, has delivered remarkable results—recording 2,960% year-over-year growth in export sales. This rapid ...

Lip liner has become one of the most in-demand makeup products, with Google search interest around the product up 52% over ...

Best Korean haircare buys for glassy, smooth, expensive-looking hair - From scalp tonics to hair perfumes, give your hair the ...

Thailand’s beloved beauty retailer Konvy has officially landed in the Philippines, and it’s a must-visit for anyone obsessed with Asian beauty. The ...