The start of Generation Beta babies in 2025 introduces a new era of food culture shaped by technology, sustainability, and the influence of Millennial and Gen Z parents. Imagine a generation born into ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected to ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what it could mean for other older generations.

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

“They always want more… They’re not grateful… You offer something up and it becomes an expectation. There’s a real sense of—well, an entitlement.” That was 50-something Penny, speaking to me in a ...

Twenty-five years after the release of Reality Bites, Clare Thorp looks at the movies that capture the spirit of a pre-millennial generation. Twenty-five years ago, when the idea of a millennial was ...

Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a ...

The first prototype B-21 Raider stealth bomber has been conducting flight tests at Edwards Air Force Base in California since November 2023, as manufacturer Northrop Grumman looks for ways to ramp up ...

15 years later, the K-pop group Girls' Generation is still making music and remains iconic in the industry. Since they came onto the scene, the then 9-member group (Taeyeon, Sunny, Tiffany, Hyoyeon, ...