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The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring ...

Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable ...

For most of my career, marketing and sales have run on a single assumption: a person is paying attention. We wrote for human ...

Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.

While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking ...

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.