Streaming services don't care about appointment viewing. They care about binge-ability, year-round engagement, demographic ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

A new study published by Mailgo, an online artificial intelligence email campaign and marketing company, found that Florida ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Since a White House executive order last January, 181 colleges have closed or renamed their DEI offices. But renaming the ...

The UP government maintains that SIR is a routine Election Commission–mandated process aimed at removing duplicate, shifted, or deceased voters to ensure transparency. Officials point out that all ...

There's a new type of shopper taking over at Walmart, and it could cause a big change that hurts budget-conscious consumers.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

The blood-based test by Astrin Biosciences shows high sensitivity and specificity across cancer stages and subtypes, ...

Arun Veerappan, research director at the Disability Policy Centre, writes about what must really change to fix the welfare ...

"Trump campaigned on ending wars, but his ongoing threats of escalation with Venezuela directly contradict that promise," a ...