Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

The Advertising Standards Authority (ASA) found that ScotRail Ltd, Greater Anglia Ltd and My Train Ticket Ltd were misleading ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

In her weekly column, Shirley Marschall takes on 'the Swiss Army knife of communication': email... "I turn on my computer. I wait impatiently as it connects. I go online, and my breath catches in my ...

Bored with the endless discourse about AI-generated creative? Bark’s counterprogramming is delightfully analog: it handed the reins — and a GoPro — to a dog. The pet-products brand just debuted “Merry ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I’ve used to optimize every marketing dollar on my way to $119 million. Marketers waste 26% of their total budget ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

WASHINGTON (AP) — One of the last remaining anti-abortion Democrats in Congress was facing his toughest primary challenge yet in Tuesday’s runoff, while a staunch gun safety advocate ousted her House ...

The winter storm of 2021 left Texans without power for days and CPS Energy with an $850 million bill. Nearly five years later, San Antonio’s city-owned utility has yet to pay back the entirety of the ...