That agile move is a prime example of trendjacking marketing: jumping on a viral trend to amplify your brand’s visibility ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Need a better way to plan projects? Discover mind map examples that help you visually organize tasks, ideas, and strategies ...

People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, ...

The main objective of this study was to review the evolution and current concepts of experience marketing according to the main authors who were dedicated to the understanding of this field. The ...

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data points across 14 million creators. The Singapore-based influencer marketing ...

In forecasting economic time series, statistical models often need to be complemented with a process to impose various constraints in a smooth manner. Systematically imposing constraints and retaining ...

SHERIDAN, Wyo., July 30, 2025 (GLOBE NEWSWIRE) -- Fast Casual Concepts, Inc. (OTC: FCCI) (“Company”) announces that it has shifted its business direction from the food industry to the marketing ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...